Alternate jersey promo

Sept 2019 - Edmonton Oilers Online Campaign

A collaboration with TriGlass Productions. Shot & edited in 2 days, this badass marketing piece was our answer to combat the unfortunate initial negative response from Oilers fans caused by a leaked image of the jersey a month prior.

The video gained over 500,000 views across all media platforms in the first 24-hours of its release, contributing to the change from negative to positive fan response. From Oct 2019 - Jan 2020, the Oilers Alternate Jersey led the league in jersey sales.

Client:

Edmonton Oilers

Story, Direction, & Production:

Christopher Schultz

Ryan Thielen

Additional Production Help:

TriGlass Productions

Music:

Return of Humanity by Gruber Ullrich